The Brief / Project:
For the Disney edition of Pictopia, the client approached us to add in mobile analytics integration to better optimise the user experience on both iPhone and iPad.
About the Client:
Forrest-Pruzan Creative are inventors and designers of games, toys, media and other entertainment experiences. FPC specializes in concepting and testing social entertainment products.
Pepwuper worked with FPC to incorporate analytics into the game. This enabled them to track events, behaviour and goals in the game in order that they could optimise the experience for the user as well as improve the games’ monetisation potential. The game is available on the App Store here.