A creative studio
for technology
& play — that
reaches millions.
I'm Brandon Wu. For 16 years I've built games, apps, and playful technology that reach millions of people and help teams move fast without breaking taste.
Recent shipments
Eight of the projects I'm proud of — spanning licensed IP, original games, social apps, and agentic tools.
A Discord tournament bot for any game — automated brackets, live results, and an AI agent that lets organizers run tournaments just by describing what they want.
BattleTabs is a multiplayer, cross-platform turn-based strategy game that has been featured on Apple App Store, Google Play, and Discord.
A web game built with Scholastic featuring the beloved Dog Man book series character, designed for wide accessibility across classrooms and homes.
A mobile game adapting Alicia Keys' Mookey character into an interactive iOS/Android experience, built with the art team at Bento Box Entertainment.
A social media mobile publishing app we designed and shipped from concept to app store release.
We designed and developed an augmented reality block building app for kids and adults.
"Pinterest for People" — a browser extension that lets you save and organise contacts directly from social profiles (LinkedIn, Twitter/X, Instagram, and more) with one click.
A full-day hands-on Unity game development workshop we designed and delivered for Microsoft's Chicago team.
What we make
A small studio with a wide surface area. Three practices that tend to overlap more than they don't.
Game & App Development
From napkin sketch to launch: 2D/3D, AR/VR, mobile, web, and platforms you haven't thought of yet.
- Unity / Unreal↗
- iOS · Android↗
- Multiplayer↗
- Porting↗
AI & New Technology
Intelligent, agentic systems built into the product — not bolted on after. The interesting stuff, made shippable.
- Agentic Systems↗
- LLM Integration↗
- Intelligent Assistants↗
- AR / VR↗
Product Strategy
Knowing what to build and why — growth, community, and the unglamorous calls that decide whether a thing actually ships.
- Growth↗
- Community↗
- Monetisation↗
- Roadmap↗
Also: I run hands-on workshops and talks for teams, conferences, and universities. See talks & workshops →
What clients say
You'd be hard pressed to find a more enthusiastic, competent, and reliable engineering team — a strong addition to any project.
Dependable. Knowledgeable. Skilled. If I'm ever looking for additional help again, Brandon and Pepwuper will be the first people I talk to.
An amazing advisor and mentor — always aware of industry trends, highly organized, and clear & direct with his analysis.
Communicative, fast, and thorough. Brandon and team have been excellent to work with.
Recent writing
Field notes from the studio — on games, agents, process, and the occasional opinion. All writing →
A small studio that punches like a big one.
Pepwuper started in 2010 in the US — I moved it with me to Cambridge a couple of years in. Sixteen years later it's still a small studio with a wide reach: Microsoft classrooms, Scholastic's flagship kids' IP, a pop star's puzzle game, agents quietly running marketing ops.
I keep it small on purpose — but I'm not a one-man band. A tight, trusted group of developers and designers joins per project, so we can take on real scope without becoming a faceless agency.
I've built for clients like Dartmouth and Scholastic, keynoted Unity events, and shipped apps that tens of millions of people have actually used. Mostly though, I just like making things that are strange and useful.