A creative studio
for technology
& play — that
reaches millions.
I'm Brandon Wu. For 16 years I've built games, apps, and playful technology that reach millions of people and help teams move fast without breaking taste.
Recent shipments
Eight of the projects I'm proud of — spanning licensed IP, original games, social apps, and agentic tools.
What we make
A small studio with a wide surface area. Three practices that tend to overlap more than they don't.
Game & App Development
From napkin sketch to launch: 2D/3D, AR/VR, mobile, web, and platforms you haven't thought of yet.
- Unity / Unreal↗
- iOS · Android↗
- Multiplayer↗
- Porting↗
Strategy & AI Consulting
Weaving agentic automation into product teams so the interesting work gets made faster.
- Agent Design↗
- Workflow Audit↗
- LLM Integration↗
- Product Strategy↗
Workshops & Training
Hands-on sessions from someone who ships, not slideware — for product teams, conferences, and universities.
- Game Dev↗
- AI for Teams↗
- Entrepreneurship↗
- Speaking↗
What clients say
You'd be hard pressed to find a more enthusiastic, competent, and reliable engineering team — a strong addition to any project.
Dependable. Knowledgeable. Skilled. If I'm ever looking for additional help again, Brandon and Pepwuper will be the first people I talk to.
An amazing advisor and mentor — always aware of industry trends, highly organized, and clear & direct with his analysis.
Communicative, fast, and thorough. Brandon and team have been excellent to work with.
Recent writing
Field notes from the studio — on games, agents, process, and the occasional opinion. Read on Substack ↗
A small studio that punches like a big one.
Pepwuper started in 2010 in the US — I moved it with me to Cambridge a couple of years in. Sixteen years later it's still a small studio with a wide reach: Microsoft classrooms, Scholastic's flagship kids' IP, a pop star's puzzle game, agents quietly running marketing ops.
I keep it small on purpose — but I'm not a one-man band. A tight, trusted group of developers and designers joins per project, so we can take on real scope without becoming a faceless agency.
I've built for clients like Dartmouth and Scholastic, keynoted Unity events, and shipped apps that tens of millions of people have actually used. Mostly though, I just like making things that are strange and useful.